11th Street Lot
Providing custom marketing and publicity services


Passion. Experience. Results.

Our Story

Founded in 2017, 11th Street Lot launched when founder Lisa Trifone was at a professional crossroads. With over a decade in marketing and publicity experience - and a particular focus on independent film - the stars aligned to allow for one thrilling leap: going into business for herself.

Combining diverse experience and a broad network, 11th Street Lot offers a unique suite of services to help independent filmmakers, small business owners, non-profits and more align their vision with results. From time-limited contracts to long-term partnerships, Trifone brings enthusiasm and expertise to every project.

Let 11th Street Lot be a champion for the story you want to tell.


About Our Name

In RENT, the groundbreaking 1996 musical, the 11th Street Lot is a physical space for art, performance, protests and community ("Moo with me!"). It's that spirit of connection, action and enthusiasm that inspired us to adopt it for our own. No day but today. 

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Lisa Trifone

A Chicago native, Lisa Trifone knew since she was a kid that she'd work in the movies someday. Fast forward to post-college (Bradley University), when her personal blogging (and subsequent referral traffic) landed her a role at Heartland Truly Moving Pictures (Indianapolis). There, she ushered the organization into the social media age while interfacing directly with major studios and independent filmmakers alike. 

Trifone temporarily transitioned away from film to take a position as Marketing Consultant with Salesforce (then ExactTarget), where she worked with major brands (including Toyota, Driscoll's Berries and Livenation) to develop and implement best-in-class digital marketing strategies. Meanwhile, evenings and weekends were filled as the volunteer Managing Director at the Indianapolis International Film Festival (Indy Film Fest). Alongside a rockstar board of directors, she helped grow that organization into a cultural institution, furthering her exposure to festival programming, audience development and non-profit fundraising.

By 2012, Trifone was called up to the majors, managing the Press Office at the 2013 Sundance Film Festival. A crash course in film festivals as a business, her next role took her to New York City as she dove into the release side of the business at niche distributor Film Movement. It was two significant roles back in Chicago (with Music Box Films and Cinema/Chicago) that confirmed things for Trifone: that she definitely wants to work in the movies, and that she can do it with the projects and people that inspire her.