11th Street Lot
Providing custom marketing and publicity services


Passion. Experience. Results.

Our Story

Founded in 2017, 11th Street Lot launched when founder Lisa Trifone was at a professional crossroads. With over a decade in marketing and publicity experience—and a particular focus on independent film—the stars aligned to allow for one thrilling leap: going into business for herself.

Combining diverse experience and a broad professional network, 11th Street Lot offers a unique suite of services to help independent filmmakers, small business owners, non-profits and more align their vision with results. From time-limited contracts to long-term partnerships, Trifone brings enthusiasm and expertise to every project.

Let 11th Street Lot be a champion for the story you want to tell.


About Our Name

In RENT, the groundbreaking 1996 musical, the 11th Street Lot is a physical space for art, performance, protests and community ("Moo with me!"). It's that spirit of connection, action and enthusiasm that inspired us to adopt it for our own. No day but today. 

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Owner & principal

Lisa Trifone

A Chicago native, Lisa Trifone knew since she was a kid that she'd work in the movies someday. Fast forward to post-college (Bradley University), when her personal blogging (and subsequent referral traffic) landed her a role at Heartland Truly Moving Pictures (Indianapolis). There, she ushered the organization into the social media age while interfacing directly with major studios and independent filmmakers alike. 

Trifone temporarily transitioned away from film to take a position as Marketing Consultant with Salesforce (then ExactTarget), where she worked with major brands to develop and implement best-in-class digital marketing strategies. Meanwhile, evenings and weekends were spent as Managing Director at the Indy Film Fest. Alongside a rockstar board of directors, she helped grow that organization into a regional cultural institution.

By 2012, Trifone was called up to the majors, managing the Press Office at the Sundance Film Festival, after which she relocated to New York City to serve as head of marketing/PR at Film Movement. Two significant roles back in Chicago (with Music Box Films and Cinema/Chicago) followed. In addition to her work with clients, Trifone serves on the board at IFP Chicago and is a member of the Chicago Film Critics Association.

Since its launch, 11th Street Lot has represented feature films at every stage of development, from pre-production to festival premieres, theatrical distribution to home entertainment. Now solidly established as an agency that takes an innovative approach and provides tangible results on each campaign, Trifone continues to marry her love of film and her skill for storytelling to bring audiences and attention to every project.