11th Street Lot
Providing custom marketing and publicity services

Film Services

Your Movie Rocks.

You've worked long and hard on your film, and it's finally ready for the big screen. 11th Street Lot offers services from film festivals to theatrical releases and everything in between. Work with us on a specific aspect of your project, or let us work it from every angle. Add us to the team, and let's make movie magic together.

Festival Submissions Strategy

It's estimated that a film festival opens in the U.S. every three days. That's a lot of potential festivals for your film! Be smarter with your time, energy and entrance fees. Engaged 11th Street Lot to build a custom submissions timeline and strategy. This project includes:

  • Custom 12-month festival submissions calendar based on picture lock timing and film genre.
  • Submissions package creation OR review (film website, press kit, stills, etc.)
  • Ongoing submissions consultation and review through Festival premiere

Festival Marketing & Publicity

You're in a film festival! Congrats! 11th Street Lot will work lock-step with you in making the most of your premiere and all your festival screenings. From local press to on-site activations, we've got your back. This project is highly customizable, and may include:

  • Primary point of contact for all PR inquiries
  • Targeted audience development per festival/region, including:
    • Local/Industry press pitching
    • Screenings promotion
  • Email and social media strategy support/implementation
  • On-site festival support (press day scheduling/management)

Grassroots Audience Outreach & Engagement

Once your film starts its festival run, it's all about bringing audiences out to see it. While your mom and I agree everyone should, we'll focus on target marketing that puts butts in seats. This project can cover a single festival or be expanded to cover an entire festival run, and includes:

  • Niche marketing audience assessment (who's the best audience for your movie and how to reach them)
  • Grassroots marketing strategy per festival market (identifying local groups and publications for promotions)
  • Partnership outreach and oversight to secure screening attendance

Theatrical / Digital Release Publicity

Beyond the festival scene, 11th Street Lot can support your wider theatrical and digital release to help make the most of the big day. From a four-walled week in New York to a self-distributed digital release and anything in between, we'll provide a plan for maximum exposure. Project includes:

  • Targeted film review press coverage pitching, plus features/interviews as appropriate
  • Custom 12-week pre-release digital and social media promotional strategy support/implementation
  • On-site screening, Q&A and press-day supervision (scheduling and management)

Custom and Additional Services

Don't see exactly what you had in mind? Looking for something more general? We do that, too. Any of our General Services apply to film work, too. And we're always willing to build out a project plan that's entirely custom. Pick a little from column A, a lot from column B or vice versa. We got you.